
Trade as a force for good
Unleashing the power of women trade experts to benefit all
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While policymakers today debate the future of trade policy, the real story lies in the proven wins quietly shaping economies and improving lives worldwide. This series showcases ten compelling wins in international trade that demonstrate the success of crossborder commerce and open trade policies.
The foundations of modern trade rest on key enablers that make global commerce possible. Containerization revolutionized global trade by drastically reducing shipping costs, increasing efficiency, and enabling businesses worldwide—including those in small and developing economies—to access global markets. Trade is driving sustainable energy production and deployment through expanded market access, reduced costs, enhanced technological cooperation, and regional integration of clean energy solutions. Digital trade frameworks reduce barriers, streamline processes, cut costs, and boost global market access, empowering businesses of all sizes to expand internationally through digital tools and smart policies.
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The year 2024 marks a global election cycle with over 80 countries, representing more than half of the world’s population casting their votes. In these uncertain times, the world finds itself confronted by a state of “polycrisis”—a complex web of interconnected global challenges that transcends borders. Geopolitics and international trade have a critical role to play in driving solutions to these crises
The linkages between trade and environment are both complex and diverse. While trade has enabled the rapid development of technological advances to help governments achieve their environmental goals, the deployment of those innovations is not always financially accessible or produced at the scale needed to address urgent challenges. As a result, nations face persistent obstacles to tackling environmental degradation in all of its forms. The range of activity on trade and environmental issues is vast and continually growing.
Members of the World Trade Organization (WTO) left the 12th Ministerial Conference (MC12) in Geneva with a sense of achievement, possibility, and hope. This was not a guaranteed outcome. In fact, going into the meetings, there was an air of trepidation and skepticism following years of trade disruptions and turmoil created by the WTO’s Appellate Body crisis. Despite this, members descended upon Geneva with their sleeves rolled up and got to work.

“So many great women committed to making trade work for all. The TradeExperettes is a force for good”
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Javeria Maryam
In today’s integrated global economy, international trade is often seen as a tool to boost female workforce participation. However, achieving sustainable and inclusive growth requires gender-sensitive trade policies to ensure equitable benefits for all.
Gender-differentiated roles and gender-biased business practices exist in global markets, causing women to be more disadvantaged.